Lenney Leong is the founder of SmileFam, an oral care brand on a mission to transform millions of smiles through innovation and design.

Founder of the marketing agency Get Customers, he helps brands scale to seven figures through data-driven strategies and powerful storytelling.

A young Asian man with short black hair, smiling and sitting on a brown leather chair against a light gray background. He is wearing a black t-shirt, black pants, and a smartwatch on his left wrist.

Creating brands with global impact, from Singapore to wherever the next flight takes him.

As Seen On

"But Mr Leong’s passion for entrepreneurship has paid off. SmileFam has sold more than 5,000 products in Singapore and Malaysia and is now preparing to expand to the United States, with its products already available on Amazon’s US website."

Timothy Goh, The Straits Times
https://www.straitstimes.com/business/invest/me-and-my-money-hustle-culture-inspired-young-entrepreneur-to-launch-oral-care-brand
In 2017, Mr Lenney Leong had less than $10,000 in his bank account before he entered national service. But from 2021 to 2022, his advertising agency, Get Customers, amassed more than $1 million in revenue, as seen in financial statements Mr Leong shares with The Straits Times.

Stephanie Yeo, The Straits Times
https://www.straitstimes.com/life/young-bosses-he-worked-7-days-a-week-to-earn-his-first-100000
"I see entrepreneurship as a driver in being able to provide jobs and give back to the community."

Channel News Asia (CNA)
https://www.channelnewsasia.com/today/voices/gen-y-speaks-i-come-humble-family-background-it-has-taught-me-much-4873031
"With a groundbreaking new startup in Singapore, the answer might surprise you. Founded by two passionate entrepreneurs, this venture is set to revolutionise oral care, making high-quality solutions accessible to everyone."

MoneyFM 89.3
https://www.moneyfm893.sg/guest/lenney-leong-brett-lu-smilefam/

Lenney has worked with MNCs and global brands such as CapitaLand and Nas Daily, bringing bold ideas to life through innovative marketing.

He most recently co-founded SmileFam, scaling it to $1M in nine months with data-driven growth strategies and storytelling.

SmileFam

SmileFam, co-founded by Lenney Leong, scaled to $1M in revenue within nine months through data-driven marketing and storytelling. Today, the brand is stocked in 12 Guardian outlets across Singapore, marking its first step toward regional expansion in the oral care market.

Get Customers

Get Customers, led by Lenney Leong, is a marketing agency that helps brands scale to seven figures through data-driven strategies and storytelling.

The agency has worked with MNCs and global names like CapitaLand and Nas Daily, bringing bold ideas to life and driving measurable growth for clients.

Athena Home

Athena Silk, led by Lenney Leong, is a luxury home and lifestyle brand offering premium Kyoto silk bedding and handcrafted scented candles. With a focus on craftsmanship and timeless design, the brand creates pieces that bring elegance and comfort to modern living spaces.

Group of diverse people taking a group selfie at an event or seminar in a modern lecture hall with tiered seating.

A large group of diverse people attending a conference or seminar, seated in rows, with a man taking a selfie in the foreground.

Four people standing on a stage with a bright orange backdrop that has event information, smiling and posing for a photo. All four are wearing dark blue T-shirts.

Group of seven diverse young adults posing together in a studio with white background, some sitting on a leather sofa and others standing behind, smiling and casual.

Today, Lenney Leong consults for a variety of international brands and fast-growing startups, sharing his expertise in marketing, storytelling, and brand growth.

Over the years, he has trained thousands of business owners and marketers, while leading CSR initiatives through SmileFam, including projects that support underprivileged communities and create lasting social impact.

Group of children and two adults taking a selfie together, smiling and making peace signs, in what appears to be a marketplace or outdoor shop setting.

Group of young adults sitting and standing in a lobby, smiling, flashing peace signs, and posing for a photo.

Transforming millions of smiles through community-driven initiatives, including providing support for underprivileged children and funding projects that create lasting impact.

Current projects: Sponsoring meals for orphanages in Chiang Mai & helping build temples in Nepal.

Lenney Leong is the founder of SmileFam, an oral care brand on a mission to transform millions of smiles through innovation and design.

Founder of the marketing agency Get Customers, he helps brands scale to seven figures through data-driven strategies and powerful storytelling.

Creating brands with global impact, from Singapore to wherever the next flight takes him.

"But Mr Leong’s passion for entrepreneurship has paid off. SmileFam has sold more than 5,000 products in Singapore and Malaysia and is now preparing to expand to the United States, with its products already available on Amazon’s US website."

In 2017, Mr Lenney Leong had less than $10,000 in his bank account before he entered national service. But from 2021 to 2022, his advertising agency, Get Customers, amassed more than $1 million in revenue, as seen in financial statements Mr Leong shares with The Straits Times.

"I see entrepreneurship as a driver in being able to provide jobs and give back to the community."

"With a groundbreaking new startup in Singapore, the answer might surprise you. Founded by two passionate entrepreneurs, this venture is set to revolutionise oral care, making high-quality solutions accessible to everyone."